I’m not a fan of powders sold in health food stores as “superfoods” and I make no secret of that. I was recently sent some samples of Aduna Moringa powder, and it got me wondering if I should be using them.
The only powder I ever usually add to my smoothie is protein, and that’s only if I haven’t added nuts or seeds already. It’s not because I think the superfood powders are too expensive (ok, partly it is!) but because I take the time to research what’s inside the flashy packaging and look past the glossy marketing slogans. And they’re almost always less impressive than you might imagine…
Aduna Moringa powder is marketed for it’s “exceptional nutritional profile, boasting 13 essential vitamins and minerals per 100g – making it a natural multivitamin”. Looking closer at the nutritional profile, 100g of the powder is a “rich source” of many nutrients such as vitamin A, E, K, B2, B6, calcium, phosphorus, magnesium, iron, zinc and manganese. But what does “rich source” actually mean? Well, it means that a product provides 20% of your recommended intake of a particular nutrient….. But a daily serving of Moringa powder is only 10g (that’s still quite a lot of powder!) and those claims were based on 100g of the product. The nutrient density of 10g of powder is less remarkable – in fact, 10g is a “rich source” of vitamin A, K, and iron only.
To prove a point, I’ve compared 10g of Moringa powder to the nutrient density of kale (2 cups), blackcurrants (1 cup) and blueberries (1 cup).
Data source: *MoringaSource.com; All other data: Aduna, Cronometer.com
Moringa isn’t looking so spectacular now, is it? And that was just comparing it with a few fruits and veggies. Imagine a plant based diet, with a bit of fish and/or meat thrown in each week: lentils, chickpeas, salmon, broccoli, kale, blueberries, brown rice, beetroot, apples, asparagus, chicken, brussel sprouts, seaweed…. We could call this a “super-diet”, and it would definitely be a “rich source” of all the nutrients required for a healthy functioning body.
Rather than spending money on a few superfood powders each month to balance out that croissant for breakfast or that sandwich for lunch, eating a “super-diet” is without a doubt more balanced. It is the better option, and it’s safe for all (Moringa powder is contraindicated in large doses for pregnant women).
Superfood powders can work out expensive too – Moringa powder costs 79p for just one 10g serving (based on price of £7.99 for 100g). A “super-diet” would provide you more servings, keep you feeling full for longer, and for less money!
So, your challenge this week is to ditch the superfood powders, and get stuck into your “super-diet”….. Don’t forget to tell me how you get on!